Mixed on the Spring Festival Gala apple of the furniture industry, please think twice
Home Building Materials Advertisement Marketing A substantial increase in potential, following the 2010 CCTV advertising tender, home building materials industry launched an advertising style, surprise, House, Meikailong, Kbbln to the letter in a number of home furniture, building materials companies in the bidding site, and home building materials enterprises have also become tender will be the “big winner.” But this been the controversial Tiger Spring evening, leading the apple of furniture, once again the focus in the industry.
2010 Year of the Tiger Spring Festival Evening is next year’s party suffered controversial, ubiquitous advertising messages allow people to produce a feeling of disgust. When the long-awaited debut when Uncle Zhao’s essay, but over and over again will be advertising information into the audience, without exception, extremely disappointing. This eye-catching advertising campaign behind the Spring Festival Evening drew the community placement in mixed reviews.
Placement in Spring Festival Gala This Spring Festival Evening advertising war, the furniture industry, “apple of his eye,” was among them, the apple of furniture, the price of about 50 million yuan were put in the “Spring Festival Evening moment Zhiqian Jin” Before the advent of a Spring Festival Evening said eighth-minute ad period, CCTV Spring Festival, three, eight sets of “seven days of music,” advertising time and advertising concern of Olympic gold project. Essays in the Spring Festival Gala, “a word of thing” appears. This big-budget advertising investment we have for the “apple of his eye,” which laments the financial, but this suffering into question the way the ads can gain the desired results for the business becomes a big question.
Mixed home building materials business, please think twice
Today, product placement has become a film and television dramas in the common phenomenon. Worldwide, implantable very substantial advertising revenue. Statistics show that since 1999, the global product placement market is almost 16% annual growth rate is expected to reach 14 billion U.S. dollars this year. One side is a new way of advertising market, while talking about the society, and mixed with a lot of abuse of the voice.
So far, none of worldwide product placement to establish the relative maturity of the value assessment system, because the characteristics of implantable advertisements put in effect on the decision of its unpredictability. Product placement in the final analysis is a way of infiltrating advertising is through a subtle way to promote products or services. But if the straightforward way to convey through to consumers, then lost in the fundamental significance of product placement, people feel there is suspected of boasting. This year’s Spring Festival Evening
is a good example of party straightforward manner using brand advertising to reach consumers, the harvest is not owned advertising enterprises like effect, but consumers tired of feeling abused. Although this form of advertising is the trend of businesses to invest in advertising marketing move, but the company put into advertising, it is also the time of the loss of brand reputation, it is also advised that through this method of home building materials marketing company think twice.
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About the Author:
I am an expert from China Crafts Suppliers, usually analyzes all kind of industries situation, such as transparent speaker cable , hdmi 1.3b cable.
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