Growth and transformation: Ten selected household appliances industry awards Thoughts
China’s rise in the appliance industry reform and opening up, after 20 years of rapid development, has formed a large, financially strong, fully furnished large industrial chain. In promoting the national economy played a significant role in the development, but also reform and opening up to China’s economic rise a typical microcosm. From the humble family workshop, developed into a major industrial park has a well-known companies; from the processing for foreign enterprises to do, do OEM, to establish a knowledge not only of domestic family household, is world-renowned national brand, China appliance industry is one step at a march to the international.
Passed in 2008 the world financial crisis, household appliances industry experienced difficulties SMEs, struggle, persist, and finally in 2009, ushering in hope. In early 2009, have held power HC Zhongshan small home appliances trade fair held in Zhongshan Huangpu, show much more popular than the organizers expected.
Close by the end of December 2009, bringing home appliances products were sold 37.67 million units, total sales reached 69.2 billion, trade-in recycling Jiu Jiadian more than 410 million units, sales of new appliances I reached 3.64 million units, sales of 142 more than 100 million yuan. Policy in the home appliances to the countryside, many small and medium enterprises have been awarded benefits, such as Zhejiang region of small and medium enterprises have to develop the domestic refrigerator market. The domestic market has also emerged a group of “dark horse”, Zhongshan Omar is eye-catching performance in the domestic market in a company, other household appliances industry in China, selected in the top ten companies received ten awards for innovation white diamond, in the refrigerator and washing machine products After winning home appliances to the countryside in 2009, achieved sales of more than 2008 to the same period by 50%.
However, the home appliance industry in 2010 is still severe, the first quarter of this year, China’s export situation is generally the better appliances, major home appliance brands have adopted “green carbon” brand, by the global buyers attention. In the 107th Canton Fair, the sharp rise in international commodity prices, including copper, iron, aluminum, coal, ore and other raw materials prices rose significantly, driving up production costs, the Canton Fair for overseas home appliance manufacturers export supply offer higher overall than in previous years. In addition to raw material prices, revaluation of the RMB to bring to the export enterprises of pressure, the RMB exchange rate floating every 1% 1% will take away the profits of enterprises.
China National Hardware Association, said the Secretary-General Li-Xin Jin, household appliances industry, the quality concern, especially in a full range of life-long service quality. HC Yu Zhiguo said home network, the quality of the decision to grow small appliances, dealers of the manufacturer’s requirements in descending order of quality, functionality, appearance and price. The appliance service as the core competitiveness. During 2010, 315, home appliances and other issues after service exposure of the full show serious product homogeneity home appliances today, after-sales service will become the market standard look brand new. And small appliances is just a short version of after-sales service. Building a sound service system has begun to be some small and medium household electrical appliance enterprises to do the project as a priority in 2010. Chinese home appliance industry, the 2009 Ten Ten selected dealers most Satisfaction Award Denise Denton water heater to have recognized this, At the recent national dealer meeting, Denise Denton, director of marketing, said Luo Bing, poetry Denton took the lead in the industry to implement a “double 24″ bound “five free services” (free consulting and design, free installation, free lanes, free regular visit to provide maintenance free working machine).
For 2010, the small household electrical appliance enterprises are trying to find a new way of life. Upgrading technology, product innovation has become a tool for SMEs to rapidly expand the market one, in 2009 a number of manufacturers of innovative products have been the dealer’s favor, their presence is changing the situation in China’s small household electrical appliances.
Electric Dragon flag was set up in business in 2009, mainly produces smoke machines and other kitchen appliances, in 2009 a smoking machine with stones after the release was authorized dealers and consumers. Xiaofan Yang, chairman of Long Flag Electric introduced to market in the short period of time less than two months, Shandong, Henan, Anhui, Sichuan, Chongqing, Shenyang, Hengyang, Guiyang, Jiangxi, Heilongjiang and other agents under more than one single additional orders, in particular the southwest Sichuan Province, Kunming, regional sales particularly strong sales.
HC Yu Zhiguo, general manager of home network, home appliances market in 2010, the first low-carbon intensive household appliances industry, the concept of upstream and downstream, low-carbon economy has become the hottest topic, the field of home appliances is the first to enter the low-carbon industries Whether large home appliances and small electric power will move to a low road.
Great brands do not just low-carbon business, small and medium if you want to stand out, not from low-carbon global attention to this hot spot. Xiaofan Yang, chairman of Long Electric Flag has been positive and Nankai University, Hunan Education Management Centre ITAT-PRO to get in touch to discuss a low-carbon R & D personnel transport issues and set up a “low-carbon R & D department,” mainly for low-emission products Yang Xiao-fan said subject, a process the industry’s first self, after using the phone dial feature can automatically cook stoves will be available in 2010, this with “brains” of the product will be consumer groups and after 90 white-collar favorite.
In addition to products, small household electrical appliance enterprises to open up channels are still engaged in active exploration, B2B, B2C, TV shopping can be seen in the figures of household electrical appliances. Chinese home appliance industry in 2010 Top Ten Award ceremony site, Jiaxing award on behalf of the European Xun said, “In 2009 strong-strong alliance with the HC home network, the construction of the channel has made brilliant achievements. So we are selling rapidly, be generally recognized by the industry. “representatives of the European Xun said,” This year we will, as always, and HC appliances web site together. ”
Shopping websites have also become concerned in recent years, small household appliances enterprises one of the channels, whether held in the HC home network online procurement fairs, trade fairs or in small household electrical appliances field, Zhongshan, red kids shopping sites such as bulk purchase orders are for small appliances broad business prospects online shopping experience. In addition, the careful consumer will find, in the TV shopping channels, some such as soybean milk machine, electric heater, small electric appliances such as increasing frequency. HC Power Yu Zhiguo home appliance industry in China in 2009, ten-site evaluation of the disclosure of data shows that online shopping mobile phones in first place, second place small household appliances.
In 2009, the financial crisis has given us hope in the midst of the environment, let us see the majority of enterprises in the continuing transformation of manufacturers to find new business opportunities. As general manager of HC Yu Zhiguo said home network, home appliances in China to take off the 2010 year, we should firmly grasp this opportunity, accomplishment of our great cause, we will pay our own efforts and generous fruit harvest, HC appliances network will work together with you to meet the dawn of home appliance industry.
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