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Filed Chaoan Guxiang, people will think of sanitary ceramics, filed ceramic brand, people will talk about “China’s first town, sanitary ceramics,” the flagship piece of Guo Zihao, this very high gold content of the “calling cards” of the beautiful baked, embodiment of Chaoan guxiang Town, the town government appointed group of people’s hard work, but also witnessed Chaoan Guxiang from OEM production to develop their own brands to the formation of a regional brand journey.

In recent years, Chaoan Guxiang to build prosperous, civilized and harmonious guxiang as the goal, to establish industry-li Town, brand strong town, technology and quality of Wang Zhen shangxingzhen development strategy, bigger and stronger specialized industry, and gradually expanded the “China sanitary ceramics first town “influence on the strengthening of regional economic development, town planning and management efforts to increase and gradually improve the urban facilities, and create a good investment environment and raise the grade of the provincial town of the regional centers, the town’s economic and social undertakings present a sustained, rapid and healthy development momentum. This year from January to September, industrial output value 2.636 billion yuan, 38.6% Bi Zeng, including sanitary ceramics production value of 1.755 billion yuan, 39% Bi Zeng, sanitary ceramics, 31.37 million U.S. dollars export value, 28.8% Bi Zeng.

Characteristic industry achieved remarkable results in

When people are increasingly aware of the brand-building in the importance of economic life, Chaoan Guxiang in brand building has been news of success, in 2004, China Building Sanitary Ceramics Association, the town awarded the “China town sanitary ceramics” title ; Last year, China Building Sanitary Ceramics Association, the town awarded “China’s first town sanitary ceramics” title, guxiang the town to play a regional brand, bigger and stronger is the characteristic industry began to take shape.

Guxiang Town, Chaoan a total of more than 390 sanitary ceramics enterprises, of which 64 above-scale enterprises, with the furnace 13 thousand cubic meters, Nissan, 45000 sets of sanitary ware nearly 13 million pieces of sanitary ceramics, sanitary ceramics, the country’s total annual output about 40%; the town received more than 20 provincial and ministerial level for more than enterprise product awards or promotion certificate; 80 enterprises of the product through ISO9000 international quality management system certification; sanitary ceramics reached more than 400 registered trademarks, patents, products 98; 2 companies products are rated as provincial famous brand products, two companies famous trademark was rated R, three provincial high-tech business enterprise, two companies have been certified exports to the U.S., more than 20 by the provincial or state enterprise products ministerial the above awards or promotional certificate.

The brand to create a solid advance

Year after year, the Chaoan Guxiang and guide enterprises to establish the brand awareness, and striving for famous brand names marked activities in the town from top to bottom to form cultivated brand, to develop the brand, business branding, promotion, brand, good atmosphere, from multi-take “singles champion” to do , the hold up guxiang brand “team title.”

One hand, they actively guide enterprises to strengthen the standardized management, cultivating BrandName require ceramic enterprises to establish their own trade mark, brand. At the same time to actively apply for and obtain “China’s first town sanitary ceramics” brand, and increase regional brand promotion efforts, through the publication of “China’s first town sanitary ceramics,” special issue, using some of the more famous trade fairs, trade fairs, as well as newspapers, magazines, television, Internet and other media advocacy to raise the town’s market visibility and business reputation.

On the other hand, they also actively encourage businesses to declare the title of provincial-level famous brand products and famous trademarks, brand names marked increase in the number of provincial level; guide the provincial-level famous brand names have been marked and the Chinese brand-name companies to declare China the title of well-known trademarks, brand names in China, and strive to There were marked breakthroughs, and strive to build up a pool in the market have greater influence on the corporate brand. At present there is a registered trademark of town up to more than 300, where “Europe and the United States Fall”, “Cheong Europe”, “Euro”, “Connor”, “United States”, “Only Ya-Ni”, “rifa”, “the United States Long, “” Dream good “,” Makino “, etc. more than 30 brands enjoy a high reputation in the market.

Support measures in place to guide

In the increasingly fierce market competition, in the tough trading environment, the guide and support the enterprises bigger and stronger, becoming guxiang Town, the town commissioned focus of work in recent years.
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About the Author:
James Bentley has been a Los Angeles Chiropractor all his life and has been practising since time immemorial. He has written various articles that can be read online.
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