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Before the creation of the Internet, those who made money on sales relied a good deal on simple network marketing strategies. They would simply strike up a conversation with a potential customer. A manufacturer’s representative would, for example, visit a number of different retail stores, and he (or she) would lend a listening ear to the stories of the store owner,  

In that way, a salesperson could better identify the primary interests of that store owner. Having identified those interests the salesperson could better strengthen his (or her) relationship with the store owner. The salesperson would need to realize that each store owner represented a possible way to increase the number of requests for a particular product.  

Today, salespeople tend to rely on a different set of network marketing strategies. Still, certain of the old strategies need to be appreciated for their ability to assist with widening the circle of customers. This article will offer details on some of the more traditional network marketing strategies.  

Advertising can help with the development of a network. Looking beyond the Internet, a salesperson should think about using postcards, newspapers, radio and TV in order to get out a commercial message. Such efforts should lead to a response from a diverse population. Some of the responses might well come from well-educated individuals.  

The telephone should not go unmentioned in any article about network marketing strategies.  A phone conversation can be used as a way to build a relationship. The salesperson should not appear in a hurry to sell his or her product. The salesperson should indicate a readiness to listen to the person on the other end of the line.  

Whether the salesperson prefers to make contact by phone or in person, that salesperson should not expect results from a single contact. Every salesperson needs to plan for follow-up contacts. By engaging in such contacts, the salesperson can better display an interest in the potential customer. The customer thus becomes more trusting of the salesperson.  

In order to highlight the importance of follow-up contacts, the reader is asked to recall again the network marketing strategies that preceded the creation of the Internet. One salesperson in Pennsylvania used to make regular stops at a store in the area outside of Philadelphia. By chance, he discovered that the daughter of the store owner would be attending an all-girl’s college in New England.   That father and salesman realized that he could proceed without reliance on network marketing strategies. He had been given a wonderful strategy.

That father and salesman knew that his own daughter was attending the same institution.   The father and salesman later told his daughter about the information he had received on one of the new freshmen at her school. The daughter, of course, was pleased to learn about someone who she could add to her own network of friends. The daughter was aiding the publicity efforts of a local non-profit group.  

Both the father and the daughter benefited from the father’s diligent use of follow-up techniques—an important part of all network marketing strategies.

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